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Herrscher founded in 2004 as a resource to help moms create and maintain balance in life. Recently moved to Maven's platform, Today's Mama offers insight on parenting, cooking, fitness, arts and crafts, and more. The channel features an editorial team of eight writers who have overseen more than 10,000 posts and, in the process, generated a social media following of over 700,000.

Herschel is a noted Rocky Mountain region entrepreneur and TEDx Salt Lake City speaker.​ She has been named one of Utah Business Magazine’s 30 Women to Watch, and one of the “Top 5 CEO’s you Should Watch on Twitter” by Business Week magazine. She sits on Hewlett Packard’s Global Board of Influencers.