Product Update: We’ve reached agreement with Wochit -- a video creation platform -- to provide their technology at no cost to our channel partners. With Wochit, our mavens can easily create or enhance videos with text overlays, voiceover, and licensed images from AP, Getty and others - and then publish to Maven’s built-in video platform.
This is significant because video content generates much higher advertising revenue than purely written content, and Wochit makes it easy to seamlessly produce professional videos. Training begins soon and roll out will commence later this quarter.
In addition, our tech team continues enhancing the Maven platform, including improved support for social embeds and progress on Android app beta testing.
Advertising: Our engineers recently added a “sticky bottom ad” to stories that are accessed via mobile devices. Simply put, this means a small ad will anchor the bottom of the screen while reading stories published by a maven. That’s a win-win because it generates revenue in a way that is unobtrusive to readers yet effective for advertisers.
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