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Glam strives to be the premiere digital resource for Xennial women, committed to creating compelling conversations with real-life advice, step-by-step tutorials, personal essays, and trend reports. A trusted friend for readers, Glam covers the breadth of women's lifestyle, from fashion, beauty, and wellness to home, family, food, and entertainment. The channel cuts through the clutter and delivers content that is most useful in this specific stage of life, filling the gap for women growing out of the twenty-something transitional phase and entering the next chapter.