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SEATTLE -- Christopher Walsh, the preeminent Alabama football beat writer -- and award-winning historian -- is now publishing as part of Maven’s (ticker symbol MVEN) digital media coalition. Walsh and his new Crimson Tide football channel are fully underway with copious written and video content.

“This is a wonderful platform that, I believe, is the next step in sports journalism because it revolutionizes how fans and readers interact with publishers and each other,” said Walsh. “The community engagement technology is unlike anything else out there. And the video tools allow you to publish within seconds, making this a cutting-edge platform.”

Maven’s executive and product teams established themselves years ago as leading pioneers in digital sports by founding and and, in the process, revolutionizing college recruiting coverage and online social communities.

Each team-centric maven will be awarded a “franchise” built on Maven’s platform and within a network of hundreds of independent media channels, all supporting each other with unified distribution and advertising scale.

The business model of Maven is the same one the founders used to build Rivals and Scout, and marries proven leadership with next-generation technology to create a world-class home for elite, independent publishers and reporters. Maven is partnering exclusively with press-credentialed veterans to leverage the robust platform. In an era where sports journalism has been displaced by direct marketers pitching clickbait, memes and lists, Maven is embracing authenticity and professional reporting direct from the field of play.

Maven’s coalition already reaches nearly 100 million monthly visitors in a range of non-sports categories and last month the company announced the launch of its sports networks. Maven is rolling out channels for all 32 NFL teams and major NCAA schools and will follow with every professional sport, including all major professional teams across the globe.

Maven CEO James Heckman is a former senior executive from Yahoo! and News Corp and the founder of Rivals, Scout, and NFL Exclusive. He said Walsh “embodies what our coalition is about: elite, passionate independent publishers empowered on our state-of-the-art platform -- a platform that ensures a sustainable future of great journalists.”

Walsh is a former Gannett and Tuscaloosa News reporter/columnist who moved into digital media with SEC Country, Bleacher Report, Saturday Down South and 247sports. “This is a bruising marketplace but coming to Maven is something of a dream, because publishers are also shareholders in the company and the executive team has a two-decade-long track record of success in digital media,” he said.

TSX is in its third decade as a sports wire service behind only the Associated Press in terms of broad, deep journalistic content in North America. Cooney won multiple Emmy Awards tied with the launch of FOX Sports (1994) and created underlying grading system that still runs mega-popular Madden Football. When he moved onto the Maven platform this spring, Cooney predicted the combined abilities of TSX and Maven will “raise the bar on multimedia journalism at a time the industry needs it the most.”

Maven is a coalition of mavens operating on a shared digital publishing, advertising and distribution platform, unified under a single media brand. Based in Seattle, Maven is publicly traded under the ticker symbol MVEN.

Maven (noun | ma·ven | ˈmā-vən): A professional, authentic authority, evangelist and recognized community leader for a specific topic, cause or organization.

Related story: Veteran digital media sports executive Scott Kennedy to lead Maven's sports network