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SEATTLE -- Patricia Traina, a fixture covering the New York Giants over the last two decades, has launched — a news, analysis and fan interaction destination for Giants partisans — on the Maven (ticker symbol MVEN) digital media coalition.

“I’m an old-school journalist who is not into clickbait. That makes this an exciting opportunity during a tumultuous time in the industry,” says Traina. “I stick to factual reporting and reasoned perspective. Giants fans are too knowledgeable and too passionate to deserve anything less.”

In June, Maven announced the launch of its sports networks and is rolling out channels for all 32 NFL teams and major NCAA schools and will follow with every professional sport, including all major professional teams across the globe. An alliance with The Sports Xchange -- where Traina has served as the Giants beat writer for many years -- is jump-starting the effort.

“Patricia is a true professional who lives and breathes the Giants beat,” said TSX founder Frank Cooney. “She is a must-read in a market where you’re competing with media behemoths. That’s impressive.”

Maven’s business model is the same one the founders used to launch the and networks many years ago, and marries proven leadership with next-generation technology to create a world-class home for elite, independent publishers and reporters. Maven is partnering exclusively with press-credentialed veterans to leverage the robust platform. In an era where sports journalism has been displaced by direct marketers pitching clickbait, memes and lists, Maven is embracing authenticity and professional reporting direct from the field of play.

Each team-centric maven will be awarded a “franchise” built on Maven’s platform and within a network of hundreds of independent media channels, all supporting each other with unified distribution and advertising scale. Maven’s coalition currently reaches nearly 100 million monthly visitors in a range of non-sports categories.

Maven CEO James Heckman is a former senior executive from Yahoo! and News Corp and the founder of Rivals, Scout, and NFL Exclusive. He said of Traina: “We are building a sports network that caters to sophisticated fans who want on-the-ground reporting, access and perspective. Having Patricia in our coalition at NYGiantmaven speaks to how serious we are about delivering fans the best possible insights on their teams.”

Traina began covering the Giants in 1994 and has built a loyal following through her work with The Sports Xchange, Inside, Bleacher Report, The Athletic-NYC and others. She also is the co-host of the daily LockedOn Giants podcast. She is a regular presence at Giants practices, offseason events and games.

TSX is in its third decade as a sports wire service behind only the Associated Press in terms of broad, deep journalistic content in North America. Cooney won multiple Emmy Awards tied with the launch of FOX Sports (1994) and created underlying grading system that still runs mega-popular Madden Football. When he moved onto the Maven platform this spring, Cooney predicted the combined abilities of TSX and Maven will “raise the bar on multimedia journalism at a time the industry needs it the most.”

Maven is a coalition of mavens operating on a shared digital publishing, advertising and distribution platform, unified under a single media brand. Based in Seattle, Maven is publicly traded under the ticker symbol MVEN.

Maven (noun | ma·ven | ˈmā-vən): A professional, authentic authority, evangelist and recognized community leader for a specific topic, cause or organization.

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