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The merger of Maven (ticker symbol MVEN) and HubPages aligns two companies with shared cultures and visions. The two CEOs -- James Heckman of Maven and Paul Edmondson of HubPages -- discuss it all in this in-depth conversation about the compatibility of their veteran teams and the strength of the combined company.

The deal was 11 months in the making, they explain, and represents an instant acceleration of growth within Maven’s existing model, adding thousands of content creators and tens of millions of users. Heckman and Edmondson talk about traffic, engagement, monetization and the power of a unified network of 40-plus million, 100 percent organic unique users on a single platform. Built on high-quality content, the coalition creates a world-class setting for top brands and marketers.

Unification of the companies accelerates Maven's growth plan by least two years, increasing current scale by 800 percent and thereby offering consumers, as well as marketers, a broad offering of professional content and a massive community.