Maven Media Brands announced today that Sports Illustrated will release a special commemorative magazine and digital retrospective highlighting the Kansas City Chiefs’ Super Bowl victory over the San Francisco 49ers. It was the first NFL championship for the Chiefs in 50 years. The magazine will hit newsstands in and around the Kansas City, Missouri, area on Thursday, February 6, and is also available for purchase now online. The digital retrospective will chart the action from Super Bowl week and highlight the team’s path to the title throughout the year with feature articles, photos and videos from the amazing run.
The Chiefs’ victory helped propel SI.com to its largest single-day audience in more than five years, with nearly five million users visiting SI’s mobile and desktop experiences and presence on Apple News. Sports Illustrated produced more content from Miami than it has at any single event in its history, and is on track for its largest single-month audience ever. This comes just days after announcing that it had grown its digital audience by nearly 40% year over year in January, adding more than 10 million new users with its local team site strategy. Sports Illustrated also debuted its reimagined print edition in January, highlighted by a gatefold cover featuring the nine living Super Bowl MVPs from games in Miami.