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SEATTLE — Dedicated to documenting the sneaker culture, The Shoe Game is expanding its reach by joining digital media coalition Maven (ticker symbol MVEN). Also known as TSG, The Shoe Game is one of the industry's most influential online sneaker information portals.

"We joined Maven because the platform was built by industry experts who are used to winning and being disruptive,” says The Shoe Game co-founder Gerard Smith. “The idea of creating technology that allows elite publishers to come together on one platform is a powerful and genius idea."

Co-founder Calvin Hill adds, “Being in a coalition of publishers that are the best at what they do is an amazing opportunity. Maven provides a platform where passion and technology thrive for amazing results.”

Self-described “sneakerheads,” Smith and Hill began The Shoe Game in 2006, building it to today’s more than 100,000 readers a month through a recipe of shoe maven insight and engaging content. The channel offers thought-provoking discussion on new releases, celebrity wear and shoe hunting. Interviews, features and community dialogue also are cornerstones of the channel.

“Maven gives unlimited voice to mavens across a vast variety of topics,” said Maven CEO James Heckman. “The Shoe Game perfectly illustrates the power and value of independent publishers who truly know their subject and audience, delivering the content their readers want. This is exactly what Maven is all about.”

Maven is a coalition of mavens operating on a shared digital publishing, advertising and distribution platform, unified under a single media brand. Based in Seattle, Maven is publicly traded under the ticker symbol MVEN.